GRID - Visual Identity for a Coffee Shop
GRID is an urban coffee shop and roastery built on one simple idea: great coffee for great people. No overcomplication - just a place to meet, work, or grab your favorite drink before the day starts.
The name GRID reflects both the structure of the city and the invisible threads that connect people - a map, a network, a point of belonging.
The visual identity is built on clean typography with a minimal, bold logo, a color palette featuring a standout urban orange, hand-drawn illustrations, and, of course, subtle grid elements that tie everything together. Special attention was given to coffee packaging - one of the core brand touchpoints.
The system is scalable, expressive, and easy to adapt across merchandise, signage, print, and digital.
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